Background: One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing (DM) to students in the school…

Many states and communities are in chronic fiscal crisis. It is no surprise that beleaguered educators are ever more open to offers of corporate "partnerships" that might bring in additional money for their schools. Unfortunately, many school-business partnerships are little more than marketing arrangements that have few benefits for…

This report discusses commercialism in schools and its possible connection to student health. Sections of the report are titled as follows: "The Context in Which School Commercialism Flourishes"; "Schoolhouse Commercialism: Marketing Methods"; "Nutrition-Related Marketing in Schools"; "Exclusive Agreements with…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…