This volume contains all of the material published in American Newspaper Publishers Association (ANPA) News Research Bulletins during 1968. The 49 studies included are arranged under the following chapter titles: "Some Audience Characteristics,""Headlines and Makeup,""Content,""Some Communication Behavior,""Readership,""Readership by…

This volume is a compilation of the summaries of news-editorial research reported in the American Newspaper Publishers Association News Research Bulletins during 1967. Of the 44 studies reported in this volume, twenty were done by universities, ten by individuals, nine by research agencies, and five by other organizations. The studies are arranged…

Focuses on the extent of teenagers' news media exposure in the Soviet Union and America and its apparent impact on their information about nuclear issues. Finds that the Soviet teenagers were much more knowledgeable than American students about issues having to do with nuclear war. (MS)

The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

The Health, Science, and the Environment section of the proceedings contains the following 14 papers: "Privacy and the AIDS Crisis: Newspaper Practices Regarding Obituaries and Outings" (Joseph Bernt and Marilyn Greenwald); "Testing Truisms about Science and the Mass Media: The Case of Cold Fusion" (Bruce V. Lewenstein and…

A study examined the impact on newspaper managers of three emerging technologies: videotex, personal computer networks, and pagination. The study predicted that: (1) the greater the relative advantage and compatibility of a technology, the less likely will the manager need to pursue motivational and controlling measures in getting subordinates to…

The migration of people from cities to suburbs, new patterns of advertising, a less homogeneous and unified readership, and increasing competition from other media have produced tremendous pressures on daily newspapers. In responding to these pressures, metropolitan dailies are turning from "hard" to "soft" news, away from their poorer urban…

To explore racial attitudes from the colonial period of the United States, a study examined advertising practices regarding announcements dealing with black slaves in colonial newspapers in Massachusetts, New York, Pennsylvania, Maryland, Virginia, and South Carolina. Careful scrutiny revealed no relationship between the editorial stance of a…

A study examined how use of different kinds of "involvement" measures (behavioral, cognitive, or affective involvement, gratifications sought, and cognitive effort expended) could help explain differences between people's knowledge of election information and whether the way that knowledge is measured affects conclusions about…

A study investigated the perceived source credibility of organizations that produce health messages. Manipulated versions of a health advertisement were generated to represent three types of organizational sources: a nonprofit source, a for-profit source, and a combination of for-profit and nonprofit sources. The advertisements were then produced…

Noting that specific audience reaction to the media coverage of the various stages of an organized protest is seldom documented, this monograph analyzes the consequences of extensive media coverage during the crucial stages of a social protest against the construction of a high voltage powerline. In particular, the monograph considers two…

A study examined sources of information for articles appearing in the "New York Times" and the "Washington Post" on United States/China policy formation between the years 1950 to 1984 to determine what U.S. government agencies had access to the press in the democratic process. Two aspects of news access were examined: (1)…

A longitudinal study was conducted to determine the extent to which the race of homicide suspects and victims influenced newspaper coverage of the crime and prosecution. Based on reader response, it was hypothesized that homicides involving members of minority groups would receive less newspaper coverage than those involving Whites. Coverage for…

A study was undertaken to examine the sources of international news in the Pacific Island press in the light of J. Galtung's structural theory of imperialism and to explore the relationship between the remoteness and isolation of the Pacific press and its sources of news. The Galtungian concepts of center-periphery and dominance-dependency were…

This volume contains the proceedings of a conference for newspaper journalists on problems in education. Contents include "A Summary of the Conference Sessions,""Session Summaries,""About the Working Paper Authors,""The Conference Working Papers,""Research Papers Prepared for the Conference,""The Conference Program," and "List of Participants."…