A study was conducted to segment the mass media audience on the basis of basic needs and media satisfactions. Two hundred undergraduate journalism students completed lengthy questionnaires rating their media use before and during the New York newspaper strike of 1978, along with their basic needs, media satisfactions, and a variety of other…

This report of the investigation into East European newspaper treatment of the accident at Pennsylvania's Three Mile Island nuclear power plant in the spring of 1979 focuses on the Czech and Slovak media, particularly on the Slovak Communist Party's daily newspaper, "Pravda." The response of the media of other East European countries to…

To identify some of the factors underlying varying readership patterns among small town residents, 706 residents from four small towns were interviewed regarding their media preferences. Participants were questioned about their preferences for and access to newspapers, magazines, radio, and television. Additional questions focused on the…

A longitudinal study was conducted to test whether the degree of campaign issue conflict portrayed in newspapers is linked to frequency of issue coverage in setting the agendas of prospective voters regarding important campaign issues. The research replicated and expanded agenda setting models of media effects, using 487 Indiana University…

This booklet presents the results of a national survey sponsored by the American Newspaper Publishers Association News Research Center concerning the news and editorial content and readership of the daily newspaper. Since one of the goals of the study was a reliable estimate of the frequency of newspaper reading, interviewing was conducted in two…

Concluded that (1) reliance on television news correlated negatively with knowledge of issues; (2) reliance on newspapers did not correlate at all; (3) focused television news correlated more highly with knowledge of issues than did general television news use; and (4) for newspapers, both focused and general use had strong correlations with…

Provides support for the generalization that media use indirectly affects voting confidence. Also indicates that newspaper reading increases the probability of viewing television news, but that TV news viewing has little or no effect on probability of reading newspapers. (NKA)

Explains how differential coverage of politics, policy, and personality regarding the same two events in three different media--a local newspaper, an elite newspaper, and television network news--reveals three different portraits of presidential concerns and actions. (MM)

Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…

Concludes that President Franklin Roosevelt managed the news with a great deal of press support and thereby generated favorable public opinion. (FL)

Annotates a number of journal articles dealing with a variety of subjects, including (1) advertising, (2) audience and communicatory analysis, (3) broadcasting, (4) communication theory, (5) courts and the law, (6) media criticism, (7) editorial policy and methods, (8) journalism education, (9) government and media, and (10) technology. (FL)

Reviews research dealing with Canadian editors' views of Canada-United States relations, measuring audience activity, the effects of "Herbert v. Lando," agenda setting in the 1976 election debates, media use and political orientations of ethnic groups, the readability of tabloid papers, and the women's magazine short story heroine. (FL)

Results indicate that while amount of newspaper reading does not covary with knowledge of city affairs, the reasons why people read newspapers matter. If people read to learn about municipal politics, they tend to be taught. If they read for fun, they learn little. Media effects depend on motives of media users. (PD)

Provides limited support for the use of newspapers in school. Concludes that the Newspaper in Education (NIE) program does not necessarily increase newspaper readership in adult life. (RL)

Illustrates simple, inexpensive procedures for involving readers in decisions about which comics and light features to include in a newspaper. (RL)