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Grotta, Gerald L.; Babbili, Anantha Sudhaker – 1982
A study analyzed the attitudes of newspaper subscribers and nonsubscribers to determine whether the two groups were truly distinct, homogenous segments of the public or whether there were "atypical" subscribers and nonsubscribers. Data were gathered through telephone interviews with more than 1,000 adults in the southeastern United…
Descriptors: Attitudes, Audiences, Information Sources, Media Research
Burd, Gene – 1981
In addition to investigative and interpretative reporting, journalists might adopt a new approach to the news--preventive journalism. Preventive journalism would concentrate on news and information that could be used to prevent crises and conditions upon which the mass media thrive. In one area, public health, preventive journalism could be used…
Descriptors: Content Analysis, Health, Journalism, Journalism Education
Riffe, Daniel – 1981
Among the possible results brought about by the reduction from 1970 to 1980 of the overseas staffs of American newspapers were (1) increased reliance upon official or state media as news sources; (2) a nation underinformed despite its heavy worldwide political, economic, and cultural involvement; and (3) a lack of coherent reporting of the…
Descriptors: Comparative Analysis, Content Analysis, Journalism, Media Research
Stevenson, Robert L.; Ismach, Arnold H. – 1979
The first of two articles in this report offers a survey of how community ties lead to various psychological needs that are the motivation for newspaper reading. It identifies three distinct audience segments: the traditional audience, with permanent bonds to the community, whose need for information, guidance, and community surveillance leads to…
Descriptors: Audiences, Community Involvement, Journalism, Media Research
Pietila, Veikko – 1974
The three primary aims of this report were to investigate whether or not the single gratifications associated with the use of different mass media form some gratification dimensions more basic in their nature; to explore in what way these dimensions are related to the actual mass media content choices of the audience; and to investigate the way…
Descriptors: Adult Education, Audiences, Higher Education, Mass Media
Ryan, Michael – 1974
An effort was made in this study to determine whether the absence or presence of news film in a television news segment influences a believability or preference judgment made by a respondent when comparing a television report directly with a newspaper report of the same event. One hundred eight students at Temple University viewed one of two…
Descriptors: Credibility, Higher Education, Journalism, Media Research
Schwarzlose, Richard A. – 1974
The purposes of this study were to identify the directors of the Associated Press (AP) since 1892, to examine geographic and journalistic representation of the board since then, and to assemble a composite profile of directors' backgrounds and civic involvement, utilizing "Who's Who" sketches and computer analysis of biographical data…
Descriptors: Governing Boards, Higher Education, Journalism, Media Research

Hart, Jack R. – Journalism Quarterly, 1976
Concludes that American newspaper editors of the late nineteenth and early twentieth centuries came from elite social backgrounds, which is contrary to the rags-to-riches image fostered by previous historians. (RB)
Descriptors: Biographies, Higher Education, Journalism, Media Research

Fowler, Gilbert Len, Jr. – Journalism Quarterly, 1978
A comparison of the readability of best selling novels and sample newspapers for the years 1904, 1933, and 1965 revealed that readability scores for the newspapers were significantly lower than those for novels across all time periods. (GW)
Descriptors: Comparative Analysis, Journalism, Media Research, Newspapers

Becker, Lee B.; And Others – Journalism Quarterly, 1976
Descriptors: Advertising, Credibility, Higher Education, Mass Media

Ericson, David – Journalism Quarterly, 1977
Reports on a study of the way in which three newspapers covered the Supreme Court decisions of the 1974 term. (Author/GW)
Descriptors: Comparative Analysis, Content Analysis, Media Research, News Reporting

Sneed, Don; Stonecipher, Harry W. – Journalism Quarterly, 1986
Reports that the Supreme Court has dealt with related issues, but not specifically with rights of prison presses. (FL)
Descriptors: Censorship, Civil Rights, Freedom of Speech, Media Research

Miraldi, Robert – Journalism Quarterly, 1986
Looks at the life of the reporter, novelist, foreign correspondent, and feature writer who lived from 1867 to 1911. Places him in the center of various important journalistic movements and in the company of important figures in journalism history. (FL)
Descriptors: Journalism, Media Research, News Reporting, Newspapers

Logan, Robert – Newspaper Research Journal, 1987
Indicates mixed support for the hypothesis that editorial sections publish a positive ratio of favorable to unfavorable commentary about endorsed candidates and a negative ratio of favorable to unfavorable commentary about unendorsed candidates. Suggests that editorial sections in some newspapers may be more internally balanced in their political…
Descriptors: Editorials, Media Research, Newspapers, Political Candidates

Soares, Eric J. – Journal of Business Communication, 1985
Responding to Bowman's review of "Megatrends," (EJ 309 721), examines Naisbitt's methodology and lends credence to his "high tech/high touch" megatrend and research findings. (PD)
Descriptors: Business Communication, Computers, Content Analysis, Media Research