Analyzes press coverage of the 1979 British general election to determine if reporting concentrated on the "dramatic contest" aspects of the campaign or on issues. Concludes that while coverage of the "dramatic contest" aspects of the election increased as the campaign went on coverage of the issues remained the major focus.…

Concludes that ease of reading and lexical diversity and story length are related to reader perceptions of a newspaper's trustworthiness and competence. (FL)

Defines "mobilizing information" as information provided in a news story that helps readers turn their attitudinal reactions into behavior. Concludes that such information can increase reader involvement. (FL)

Analyzes the effects of both structural factors (demographics, economic conditions, and competition) and discretionary factors (content, design, and marketing techniques) and concludes that it is the former that determine a newspaper's circulation. (FL)

Analyzed letters published in China's official newspaper during 1967-68 and 1976-78. Demonstrates that the "letters to the editor" column is a chief institutionalized mechanism for the pursuit and resolution of conflict. (PD)

Analyzes four studies indicating that newspaper penetration is (1) declining nationally, (2) varies significantly in different regions of the United States, and (3) increases with increased urbanization. (FL)

An analysis of 37 cumulative news stories that appeared in "The New York Times" from 1925 to 1975 suggested that the informational linkages between segments of cumulative news stories were extremely weak and that none of the characteristics of cumulative news story construction changed significantly over the sample period. (GT)

A study of five city newspapers over a 10-year period indicated that business/economic news coverage increased steadily, especially in nonbusiness sections of the newspapers. The depth in such news coverage also increased, with an increased emphasis on explanation noted. (RL)

The composite picture of the typical top-level newspaper manager that emerged from a survey of the top managers at 433 newspapers was that of a White, Protestant, married man in his late forties with at least one child and a college degree. Only about 2.4 percent of the top-level managers surveyed were women. (GT)

An analysis of selected Mexican daily newspapers suggests that travel information is not gathered, processed, and disseminated systematically by Mexican newspapers. (GT)

Describes the decline of direct newspaper competition in terms of the loss of effective newspaper market segmentation. Examines the following influences on market segmentation: shift in advertising demand, advertiser preferences for differentiated audiences, shift in subscriber demand, growth of alternative media, increasing production costs, and…

An analysis of the editorials in ten leading newspapers during the 1976 presidential election shows that considerably more space was devoted to economic issues than to any other specific issue. (GT)

An examination of the way Blacks use the media and the way they assess their communication environment revealed that social structural variables were important determinants of both media exposure and perceptions of the media. (GT)

Reports that the purposes of writers of letters to the editor, as well as several kinds of unwritten editorial policies, accounted for the low level of mobilizing information in letters to the editor published by one daily newspaper. (GT)

An analysis of the use by 23 newspapers of material from the three major commercial television network interview programs--"Issues and Answers" (ABC), "Face the Nation" (CBS), and "Meet the Press" (NBC)--suggests that newspapers associated with television stations do not give preference to materials from their own…