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Hurd, Robert E.; Singletary, Michael W. – Journalism Quarterly, 1984
Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)
Descriptors: Editorials, Elections, Media Research, Newspapers

Fulero, Solomon M. – Journalism Quarterly, 1977
Reports on a study of people's perceptions of the way in which their voting choices, and those of others, were influenced by media editorial endorsements of candidates. (GW)
Descriptors: Attitude Change, Newspapers, Political Attitudes, Political Influences
Lieber, Ralph H. – American School Board Journal, 1971
Descriptors: Boards of Education, Media Research, News Media, Newspapers

St. Dizier, Byron – Journalism Quarterly, 1985
Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)
Descriptors: Behavior Patterns, Editorials, Mass Media Effects, Media Research
McLeod, Jack M.; And Others – 1973
It is widely accepted that the news media, especially in specific expressions of press opinion, have the effect of setting the agenda of issues in many political campaigns. The nature and extent of such agenda-setting is not yet established, although a study of two test newspapers tends to define further this effect. An analysis of the…
Descriptors: Attitudes, Beliefs, Bias, Content Analysis
McBride, Genevieve G. – 1986
Analysis of the Wisconsin woman suffrage campaign of 1910-1920 suggests that public relations belonged not only to political or business practices, but was equally a process by which the masses achieved their own best interests in nineteenth and early twentieth century social reform movements. Woman suffragists were led by women, and the public…
Descriptors: Activism, Females, Feminism, Fund Raising