In direct replication of a previous study investigating newspaper readership and uses-and-gratifications statements, this study interviewed a parallel random sample from the same market as the initial study using the same questions. A telephone survey of 557 adults was conducted by trained undergraduates enrolled in an advanced research methods…

Analysis of the relationship of ten characteristics to item readership revealed that page number and length of story were major determinants. (KS)

Finds 12 to 15 reader interest clusters across newspaper markets. (FL)

Concludes that choice of lifestyle is related to reading interests but that newspapers are of little importance to persons in each of the four lifestyles identified. (FL)

Concludes that headline typefaces have no effect on page appeal and reader interest.

Discusses "Min Shun Bao" ("The People's Living Daily"), a daily newspaper in Taiwan that carries only features appealing to a wide audience. Reports on a survey finding that the paper has not been as successful as its publishers had hoped. (FL)

Reports on the reaction of long-term subscribers to two newspapers when those papers merged into one paper that adopted a format and content that were designed to attract new readers. Concludes that by reaching out for a younger audience, the new newspaper put less emphasis on local news, which alienated some long-term subscribers. (FL)

Concludes that newspaper audience interest in reading a syndicated column on anthropology is high. (RB)

Concludes that there is no single preference for newspaper format among college-educated readers. (RB)

Secondary analysis of 1971 and 1977 surveys by the Newspaper Advertising Bureau suggests that newspaper editors underestimate public interest in sicence news. (GT)

A study was conducted to determine if interest in business and financial news could be predicted from factors other than demographic variables. It was hypothesized that the type and number of personal financial investments the reader had would predict interest in business and financial news. In a telephone survey, 376 adults in a large,…

A study analyzed the attitudes of newspaper subscribers and nonsubscribers to determine whether the two groups were truly distinct, homogenous segments of the public or whether there were "atypical" subscribers and nonsubscribers. Data were gathered through telephone interviews with more than 1,000 adults in the southeastern United…

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)