A survey was conducted, as part of a larger survey replicating a 1971 national survey of 1,328 journalists, to learn more about the behind-the-scenes editorial personnel in radio and television. A 3-stage sampling plan was used to draw a national sampling of 1,251 journalists, from which telephone interviews were completed with 1,001 for an…

A study examined the relationship between an individual's community ties to place and the use of media. Data were collected from residents of Austin, Texas, by means of mail and telephone surveys. Among the variables examined were community ties (home ownership and length of time in community), political variables, demographics, and use of…

Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Many recent studies on computer-mediated communication (CMC) have addressed the question of orality and literacy. This article examines a relatively recent subgenre of CMC, that of written online sports commentary, that provides us with written CMC that is clearly based on firmly established oral genres, those of radio and television sports…

Argues that press attention paralleled the rise and fall of popular radio priest, Charles E. Coughlin. (FL)

Reveals that political advertisements in newspapers covered more issues than did their counterparts in either radio or television in the 1978 gubernatorial campaign in Alabama. (FL)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)

A study examined whether mass media exposure is a unidimensional, bidimensional, or multidimensional construct as reflected in commonly used indicators of exposure. Telephone interviews were conducted with 534 households to determine media exposure. A structural equation model was proposed to account for the dimensionality of mass media exposure,…

Results of the 1985 American Society of Newspaper Editors (ASNE) survey--to determine public attitudes toward media credibility--are reported in this paper. Discussion is categorized according to the 12 issues explored: (1) the believability of media when news reports conflict; (2) geographic scope of topics; (3) reliability of reporting and…

A study examined the use of cable television in the context of general patterns of media use and habits of media users. Data came from telephone interviews with approximately 600 household heads, a third of whom did not subscribe to cable television. Information gathered included respondents' use of newspapers, television, and radio. Cable…

Reports a Colorado study that found that students use television less than other people and that older students use both television and newspapers more and radio less than younger students. (TO)

Finds that 70.3% of a national sample of adults used local TV news as their primary source of news, followed by network TV news, newspapers, and radio news. Notes that use of talk radio, TV magazines, and grocery store tabloids was far less. (RS)

Approximately 200 residents new to the Seattle, Washington, metropolitan area were interviewed in a study to discover the interrelationships between information needs and newspaper use under conditions of dislocation. Five major areas of concern to new residents were identified (home, neighborhood, community, work, and leisure) and described in…