A study examined the relationship between newspaper gratifications sought and media use during and after a 1985 strike by unions of two Philadelphia newspapers, and the compensatory media behaviors, if any, people adopted to make up for the loss of their daily newspaper(s). It was hypothesized that during the strike, people would read more…

In an effort to help describe and explain why people do not read and subscribe to newspapers, a study built on previous research by adding two new contributions: (1) reliance on a four-wave panel data-set rather than on a one-shot survey; and (2) use of a dynamic modeling procedure rather than cross-sectional analysis. The problem with previous…

In a study designed to determine if weekly newspapers are more thoroughly read than daily newspapers, 14 half-page articles on energy were placed in three daily and two weekly newspapers in Wisconsin and Iowa. The selected papers provided a wide range of circulations and citizen interests. Random samples of subscribers to each newspaper were…

Reports on a study of the number, type, and source of photographs featured in major metropolitan daily newspapers. (GW)

Reports that residents of a midwestern community perceived local newspapers to be fairer than newspapers in general but that their attitudes were affected by structural factors. (FL)

Concludes that the Gannett newspaper chain has the highest average advertising rate of the chains studied. (FL)

A study examined (1) whether the public knows of the newspaper ombudsman and his or her role at the newspaper, and (2) probed the effects of calling a newspaper on public perceptions of the newspaper's interest in accuracy and correcting errors. Two telephone questionnaires were completed by 152 of the 438 persons who had contacted the ombudsman…

Analyzes the press coverage of the Finkbine abortion case in 1962. Concludes that it brought about a marked changed in the way the press reported and the public viewed abortion. (FL)

Reports that during the week of the 1979 crisis at the Three Mile Island nuclear power plant, the "New York Post" gave less factual information than "The New York Times" in both its main headlines and subheadlines; also notes that the information the "Post" did give was more sensationalized. (GT)

Reports that editors and readers could agree on "worst" newspapers, but concludes that editors may not share reader criteria concerning what constitutes the "best" journalistic product. (RL)

A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding…

A study examined the marketing differences between large chain newspapers and small chain and independent newspapers by analyzing differences in characteristics of the newspapers, patterns of circulation, economic and social conditions of the market, and competition from other print media. The 200 newspapers studied--113 large chain and 87 small…

A comparative-historical perspective was used in analyzing the readabilities of three newspapers and three magazines. A total of 270 100-word samples were collected from the Chicago "Tribune," the New York "Times," the Memphis "Commercial Appeal,""Cosmopolitan,""Atlantic Monthly," and…

The way newspaper quality related to newspaper circulation was examined by asking journalism professionals to list the four best and the four worst daily newspapers with under 200,000 circulation in their own states. Returns were counted in only those states where two or more judges returned ballots. A total of 79 newspapers was rated superior by…