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Schwartz, Stuart H. – 1978
People's cognitive maps (images of self, beliefs and values, evaluations of relationships with individuals and groups) determine attitudes and behavior, provide the basis for communication, and determine in part their response to events. The cognitive map of an organization performs the same function for groups. Thirty-five newspaper employees…
Descriptors: Behavior Patterns, Cognitive Processes, Employee Attitudes, Group Norms
Peer reviewedKellermann, Kathy – Communication Research: An International Quarterly, 1985
Explores the role of memory in mediating mass communication effects. Examines (1) the nature of memory, (2) issues in retention and recall of media messages, (3) methods of promoting retention and recall of media messages, and (4) implications of memory processes for mass media effects. (PD)
Descriptors: Cognitive Processes, Literature Reviews, Mass Media Effects, Media Research
Download full textShoemaker, Pamela J.; And Others – 1987
A study examined how use of different kinds of "involvement" measures (behavioral, cognitive, or affective involvement, gratifications sought, and cognitive effort expended) could help explain differences between people's knowledge of election information and whether the way that knowledge is measured affects conclusions about…
Descriptors: Cognitive Processes, Elections, Information Sources, Knowledge Level
