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Pietila, Veikko | 1 |
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Pietila, Veikko – Acta Sociologica, 1969
The objective of the present study was to explore whether the concepts of immediate and delayed reward have any relevance to the content of the mewspaper. In his theory of instrumental and expressive activities, Himmelstrand suggests that instrumental activities tend to have a cumulative structure while expressive activities will have a…
Descriptors: Behavioral Science Research, Higher Education, Journalism, Media Research