A study examined the graphic devices used on the front pages of 78 American newspapers with a circulation of 25,000 or more and explored editors' attitudes toward the importance of front page appearance and graphics to newspaper readers. Questionnaires were sent to the newspapers' staff members primarily responsible for front page layout and…

Finds that overall, American newspaper front pages are more graphically pleasing today than ever before and that the revolution in design that began 20 years ago is continuing. (FL)

Through an examination of the appearance of the front pages of separately owned, competitive newspapers in 10 cities in the United States, a study explored the extent to which these newspapers have become modern in their use of graphic devices. Specifically, the study investigated (1) the relationship between a market's newspaper circulation gap…

A study investigated the types of advertisements newspapers refuse as well as the attitudes of advertising managers about guidelines and laws concerning advertising refusal. Newspapers were selected from the "1985 Editor and Publisher Yearbook" using a systematic probability sampling method, and questionnaires were mailed to advertising…

While the use of informational graphics in newspapers is increasing, little is known regarding how well readers can understand them and how readers use them. A study investigated whether readers of newspapers read graphics before or after they read the headline/text, and whether people decide to read a graphic device for appearance-related or…

A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…