Descriptor
| Females | 11 |
| News Reporting | 11 |
| Television Research | 11 |
| Audiences | 4 |
| News Media | 4 |
| Attitudes | 3 |
| Content Analysis | 3 |
| Credibility | 3 |
| Higher Education | 3 |
| Males | 3 |
| Mass Media Effects | 3 |
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Author
| Benze, James G. | 1 |
| Blue, Mary I. | 1 |
| Busby, Linda J. | 1 |
| Cooper, Anne M. | 1 |
| Declercq, Eugene R. | 1 |
| Ferri, Anthony J. | 1 |
| Gebhardt, Randall E. | 1 |
| Harless, James D. | 1 |
| Harp, Dennis A. | 1 |
| Keller, Jo E. | 1 |
| Tan, Alexis | 1 |
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Publication Type
| Reports - Research | 8 |
| Journal Articles | 5 |
| Speeches/Meeting Papers | 5 |
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| Collected Works - Proceedings | 1 |
| Historical Materials | 1 |
| Reference Materials -… | 1 |
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Peer reviewedBenze, James G.; Declercq, Eugene R. – Journalism Quarterly, 1985
Compares the content of female candidates' political spot ads with that of ads for a control group of male candidates in similar contests. Concludes that the biggest differences were in images, with females less likely to stress strength and more likely to stress compassion. (FL)
Descriptors: Content Analysis, Females, Journalism, News Reporting
Blue, Mary I. – 1984
A study examined the differences in perceived credibility of male and female television news broadcasters. News directors' attitudes concerning what makes a newscaster believable were surveyed by telephone. Their descriptions were converted to semantic differential scales. Next, two videotaped newscasts were produced, one with a male and one with…
Descriptors: Attitudes, Credibility, Females, Higher Education
Peer reviewedHarp, Dennis A.; And Others – Southwestern Mass Communication Journal, 1985
Concludes that clothing worn by anchorwomen appears to influence viewers' perceptions of the credibility and effectiveness of their newscasts. (FL)
Descriptors: Audiences, Clothing, Communication Research, Credibility
Peer reviewedWulfemeyer, K. Tim – Journalism Quarterly, 1983
Reports that survey respondents expressed no preference for either male or female newscasters on local television news shows, and that their interest was highest for stories about the economy and being wise consumers. (FL)
Descriptors: Attitudes, Audiences, Consumer Economics, Females
Peer reviewedTan, Alexis; And Others – Quarterly Journal of Speech, 1980
Presents a study of the effectiveness and believability of male and female newscasters among children and shows that newscaster sex does not effect believability ratings. Girls, however, learned more from a male than from a female newscaster. Newscaster sex did not affect retention of the newscast by boys. (JMF)
Descriptors: Audiences, Children, Credibility, Females
Download full textWhannel, Garry – 1986
The race between Mary Decker and Zola Budd, a head to head confrontation in the 1985 Olympic Games, is examined within the broader context of the transformation taking place in sports as a result of the combined efforts of television and the economic forces of sponsorship. Athletics is going through this process of transformation both economically…
Descriptors: Athletics, Audiences, Blacks, Competition
Peer reviewedFerri, Anthony J.; Keller, Jo E. – Journalism Quarterly, 1986
Concludes that some stereotypical barriers are not perceived as impediments to careers by female anchors. (FL)
Descriptors: Career Ladders, Careers, Employment Opportunities, Equal Opportunities (Jobs)
Cooper, Anne M. – 1988
A study compared the visibility and participation of women working in United States television with that of women working in television in other countries. Video tapes of five consecutive evening news broadcasts in 1986 from the United States, Japan, Sri Lanka, Colombia, and Jamaica were analyzed for such data as the proportion of women anchors,…
Descriptors: Content Analysis, Developing Nations, Employed Women, Employment Patterns
Gebhardt, Randall E.; Harless, James D. – 1986
To test the hypothesis that use of sexist language in television newscasts cultivates images of women as immature, frivolous, or incompetent, two television news anchors (one male, one female) were asked to tape versions of a news story involving a 28-year-old female lottery winner. In one version, each anchor referred to this female as…
Descriptors: Attitudes, Audience Analysis, College Students, Females
Research Questions, Methods and Theoretical Perspectives Represented in Television Content Research.
Busby, Linda J. – 1981
The bibliography on analyses of television programing provided in this paper indicates the types of content analyses that have been conducted on television programing over much of the last 30 years. Compiled after a review of relevant books and the back issues of "Journal of Communication,""Journal of Broadcasting," and "Journalism Quarterly," the…
Descriptors: Blacks, Characterization, Children, Childrens Television
Association for Education in Journalism and Mass Communication. – 1996
The Radio and Television section of the proceedings contains the following 13 papers: "Two Pacific Powers View the World: News on CBS and TBS Television" (Anne Cooper-Chen); "Nicholas Johnson: The Public's Defender on the Federal Communication Commission, 1966-1973" (Max V. Grubb); "News Tips, TV Viewers, and Computer…
Descriptors: Broadcast Journalism, Computer Mediated Communication, Federal Regulation, Females
