A study tested the utility of the viewing intention application of the transfer discrepancy model--a model attempting not only to identify the key program attributes that alter beliefs, but also to identify those that transfer this belief change into changes in viewer behavior. To promote cross-population examination, the study focused on network…

Evidence in recent years has linked a heavy dependence on television news with lower levels of knowledge about various aspects of the political system and negative evaluations of that system (political malaise). Three different sources of data on audience dependence on television news were used (1) to examine more closely the shift toward…

A survey of 379 adults was used to assess the extent to which television news credibility scores were a function of researcher operationalizations of the concept. Underlying this effort were published reports suggesting that single item measures of television news credibility were either biased or inadequate indicators of a more complex…

A study investigated the extent to which cable television diverts audiences from local television news programs, and whether such diversion decreases community involvement and political participation. Of a random sample of 300 adults selected for interviewing from a northern California county telephone directory, 53% reported having cable…

Approximately 1,200 adults were interviewed in a study designed to determine the identity of the nonviewers of television news, the differences between local and network news nonviewers, the sources of news used by nonviewers, and the attitudes of nonviewers toward keeping informed of the news. The findings revealed that about one-third of the…

Concludes that television viewers seek and obtain more personal, entertaining, and humanistic elements from "Good Morning America" than from "Today." (FL)

This study examined the effects of pictorial changes on recall of spoken text in a television news broadcast viewed by adolescents and adults. Adult recall of spoken text was impaired by mid-sentence picture editing while adolescents' recall was enhanced so long as accompanying pictures were relevant to verbal text. (MBR)

Based on preliminary interviews with 40 adults, an instrument was devised for assessing voters' uses and gratifications of viewing television news about presidential campaigns. When this instrument was used to survey 226 persons of voting age, an analysis by orthogonal rotation of the data produced a six-factor solution accounting for 52.6% of the…