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| Audience Analysis | 1 |
| Behavior Patterns | 1 |
| Mass Media Effects | 1 |
| News Reporting | 1 |
| Psychological Patterns | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
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| Communication Research: An… | 1 |
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| Perse, Elizabeth M. | 1 |
| Rubin, Alan M. | 1 |
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Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Communication Research: An International Quarterly, 1987
Indicates that (1) affinity, selectivity, and involvement predicted intentionality; (2) pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; (3) pass time motives and reduced affinity predicted distractions; (4) information and nonentertainment motives, perceived realism, and intentionality predicted…
Descriptors: Audience Analysis, Behavior Patterns, Mass Media Effects, News Reporting
