Administrators offer advice on how to deal with the media. (IRT)

This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

Unlike most of the regulatory constraints which have impact on the media, libel, slander, and invasion of privacy are common law concepts developed from the precedents of previous court decisions and from reasoning employed in the written judicial opinions of appellate courts. Since common law is thus both traditional in nature and subject to…

The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature…

Senators of the Eighty-third Congress were studied to ascertain what factors were most highly correlated with press coverage for each individual senator. This information was then correlated with an earlier study of the Eighty-ninth, Ninety-first, and Ninety-third Congresses to see what differences might exist which could indicate the development…

Intended for non-professional groups trying to make inputs into the political system but having limited access to the mass media, this manual reviews and criticizes the current status of power in the communications industry, especially in regard to ownership and control of the flow of information. Government/media relations are discussed,…

Broadcast and print journalism are interrelated in this book's coverage of the functions and status of the "fourth estate". A first part discusses journalism's magnitude and significance, with separate chapters offering a profile of the press, a discussion of the people's need to know, and a brief history of American journalism. The second part…

The purpose of this study was to determine the attitudes of teenagers toward the First Amendment, to compare the attitudes of Florida teenagers with those of non-Florida teenagers, and to compare the attitudes of journalism students with teenagers not in journalism classes. A total of 430 students from Florida high schools and 457 from high…

This bibliography lists and annotates almost 400 information reports, opinion papers, and summary papers dealing with freedom of information. Topics covered include the nature of press freedom and increased press efforts toward more open access to information; the press situation in many foreign countries, including France, Sweden, Communist…

All areas of mass communication are surveyed. Man's earliest efforts as a communicator are considered, and what is known about the development of speech and writing is explored. Various theories (including mathematical ones) are reviewed which attempt to explain the processes of both personal and mass communication. Separate chapters focus on the…