Cites the first comprehensive proposal for an institutional approach to modern media research in Germany. (MH)

Reports the findings of a survey conducted to determine the level of understanding of the news business by the general public in a midwestern community. Concludes that the respondents knew more about television news than about newspapers. (FL)

Analyzes publications produced by local businesses. Concludes that these publications are neither newspapers nor magazines and that affluent readers are their greatest asset. (FL)

A study surveyed the religion news reporters at daily newspapers in all circulation classes to assess the current state of the religion beat. Mail surveys were completed by 141 newspapers. Information concerning the following areas was solicited: (1) demographic characteristics (respondent's age, sex, religious preference), (2) staffing…

Studies of newspaper reading in three communities in North Carolina were undertaken in light of the fact that newspaper reading has declined relative to population growth since World War II. In each instance, the respondents had available a relatively small local afternoon daily and a larger morning metropolitan daily. Results of the study showed…

In a study of the effect of crossownerships of newspapers and television stations on citizen access to mass media for the discussion of public issues, information was analyzed about television circulation, advertising costs, and market sizes for 208 crossownership market areas. Results were as follows: crossownerships are all located in the larger…

Shows that two of three videotex services had substantially more stories than their companion newspapers, and that all three tended to get stories earlier than the papers. (FL)

Finds substantial agreement among major media as to the mix of various news topics but substantial disagreement as to which specific stories should be used. (FL)

Analyzes media effects during the 1972 general election campaign and concludes that agenda-setting is indirectly effected by voters prior dispositions. (MH)

Data from 19 Minnesota communities show that daily newspaper readership is lower, and television viewing higher, in communities with a weekly rather than a daily newspaper; that the type of medium covering a community is related to media preferences; and that community differences are more important to readership patterns than is educational…

Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Results indicated that television is perceived to be a more credible, truthful, and important news source than the newspaper. (KS)

Analyzes the effects of both structural factors (demographics, economic conditions, and competition) and discretionary factors (content, design, and marketing techniques) and concludes that it is the former that determine a newspaper's circulation. (FL)

Choosing six Mexican newspapers representing an ideological range from liberal to conservative, a study analyzed the content of the newspapers' editorials and political columns from 1951 through 1980. Data established that Mexican newspapers, contrary to many critics' judgments, criticized government policies and political figures. They did,…