Analyzes publications produced by local businesses. Concludes that these publications are neither newspapers nor magazines and that affluent readers are their greatest asset. (FL)

A study investigated the types of advertisements newspapers refuse as well as the attitudes of advertising managers about guidelines and laws concerning advertising refusal. Newspapers were selected from the "1985 Editor and Publisher Yearbook" using a systematic probability sampling method, and questionnaires were mailed to advertising…

Summarizes six studies that look at (1) development news in two Asian countries, (2) U.S. media citations in "Neues Deutschland," (3) censoring ("editing") the comics, (4) how newspapers cover education in three countries, (5) newspaper advertisements in Canadian election campaigns, and (6) school-press relations. (FL)

Data collected as part of a larger survey that focused on the 1978 gubernatorial race in New York State were used in a study of political advertising and media credibility. Specifically, the study examined the factors that influence an individual's rating of the helpfulness of political advertising and related these factors to voting patterns. A…

A shopper is a local newspaper-format periodical that carries advertising and is circulated free of charge to the general public. This document compares the impact of the free shopper with that of the major daily subscription papers among suburban residents. For the study, a sample region was selected from the Long Beach and Orange County area of…

Reports on a study that tested the applicability of drive-reduction and exposure learning models for gratifications received across three sources of political information. Concludes that the exposure learning model was more efficient for both newspaper and television news. (FL)

From 1950 to 1970, daily newspaper household penetration (DNHP) levels dropped from 1.24 to 0.99 in the United States. This paper describes some of the variables involved in this decline and outlines a market-by-market statistical analysis of the relationship between the penetration levels of daily newspapers and other forms of mass media. From…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 11 titles deal with the following topics: (1) the Supreme Court and the limits of the First Amendment in "Zurcher v. Stanford Daily"; (2) the radical journalist, I. F. Stone; (3) group owned vs. independentl owned…

Summarizes research reports dealing with newspaper and television as news information media, media agendas, and political participation; the dimensions of advertiser credibility; the correlation between media variables and birth rate; reader comprehension of verb and subject headlines; media credibility; and New York reporters' coverage of J.…

Finds that while students (studying broadcast journalism or advertising) and practitioners (station news directors and agency media directors) were in agreement on the majority of opinion statements discussing advertising's influence on broadcast news content, except students were less bothered by advertising's influence on news content than were…

Presents results of a study comparing effectiveness of TV and print in issues campaign. Contends that recall of information is inhibited by TV. (MS)

The 16 papers in the first section of the Addenda to this proceedings are: (1) "Shipboard News: Nineteenth Century Handwritten Periodicals at Sea" (Roy Alden Atwood); (2) "The International Institutional Press Association, 1966-1968" (Constance Ledoux Book); (3) "44 Liquormart--A Prescription for Commercial Speech: Return…

University freshman journalism students from two different states were surveyed to study the influence of high school publication experience on journalism career aspirations, perceptions of media credibility, and use of media. About half the students surveyed had worked on high school publications. These former staffers were compared with the…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 47 titles deal with a variety of topics, including the following: (1) television and attitudes about crime, (2) attitude measurement in marketing communications, (3) soap operas and liberal education values, (4) the existence of…