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| Authoritarianism | 1 |
| Broadcast Television | 1 |
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| Critical Studies in Mass… | 1 |
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| de Lima, Venicio A. | 1 |
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Peer reviewedde Lima, Venicio A. – Critical Studies in Mass Communication, 1988
Using Antonio Gramsci's theory of politics, traces the rise of the Brazilian media giant, TV Globo, and examines how its owner (Roberto Marinho) has become the key mediator between the Brazilian "ruling bloc" and the rest of the country in the construction and maintenance of cultural and political hegemony. (JK)
Descriptors: Authoritarianism, Broadcast Television, Elections, Foreign Countries
