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Rubin, Alan M. – Journalism Quarterly, 1981
Suggests that those who hold the greatest affinity with the television news program, "60 Minutes," watch the program to be entertained while seeking information. (FL)
Descriptors: Audiences, Journalism, Motivation, News Media
Peer reviewed Peer reviewed
Rubin, Alan M.; And Others – Human Communication Research, 1985
Investigating the nature of parasocial interaction (relationship of friendship or intimacy of the television viewer with a remote media personality). Developed a model to measure parasocial interaction and tested news-viewing motives and patterns. (PD)
Descriptors: Audience Analysis, College Students, Higher Education, Interaction