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Achilles, C. M.1
Norman, C. Douglas1
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Norman, C. Douglas; Achilles, C. M. – American School Board Journal, 1974
Describes how school districts with even a modest budget can improve their public relations by giving someone in the district the responsibility to act as a liaison between the school district and the news media. (Author/DN)
Descriptors: Administrator Guides, News Media, Press Opinion, Public Relations