Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

This guide is designed to help school districts develop a consolidated plan for programs and resources. It outlines the importance of generating a consolidated plan to reduce duplication, identify children's needs, and coordinate funds from various programs. Consisting of 10 modules, the guide addresses all components of the planning process and…

This handbook is designed to aid the extension state director in determining high priorities, allocating resources, and planning future programs. It has four sections. Section I provides a clear definition of long-range plans and their relationship to major programs. Section II is for extension staff with responsibilities for identifying emerging…

Homewood-Flossmoor High School in Illinois has, in one document, a comprehensive "one-and-five" year plan that is designed to develop instructional and program needs and relate them to anticipated revenue as a foundation for the coming year's budget. (Author/MLF)

Alumni represent a tremendous market opportunity for universities. It is suggested that benefit segmentation--benefits sought or needs of a specific market--be used as a method to subdivide the alumni market in order to identify alumni educational needs and motivations, and benefits they seek. (MLW)

Grant proposals are most likely to succeed when they are based on solid, well-conceived ideas. Long-range planning is the best way to come up with workable ideas that will convince small foundations of a project's merits. Planning helps identify an institution's top priorities and achieve a consensus. (MLW)

This collection of papers explores various aspects of strategic planning at Linn-Benton Community College (LBCC). First, an overview is presented, clarifying what strategic planning is not and describing the strategic planning at LBCC and its objectives (i.e., to develop a plan utilizing community and internal assessments that can be developed…

The efforts to develop a long-range plan for the Wisconsin Alumni Association are described. Steps to take to set up a long-range plan for alumni associations include: needs assessment, volunteer committee to advise staff, situation analysis, alumni census, mission statement, goals, implementing the plan, and evaluation. (MLW)

Presents the Public Library Association's planning model for strategic planning in public libraries. The development of the model is explained, the basic steps of the planning process are described, and improvements to the model are suggested. (CLB)

Planning can shield a small development office from scattershot demands. Priorities should be set and an office assessment should be done. An assessment should outline the elements of a successful development program, review the current program's progress, and propose a three- to five-year plan for moving the program ahead. (MLW)

This collection of documents from Association of Research Libraries (ARL) member libraries in the United States and Canada contains examples of strategic planning, a method which deliberately attempts to concentrate resources in areas that could make a substantial difference in future performance and capabilities. Contents include: (1) a…

Zero Based Staffing/Services (ZBS/S)--a management tool designed to portray the relationship between the people or staff of an agency and the services they perform--was used in this study to inventory library services and staffing at the Central State University Library and provide a long-range planning analysis for library and university…

As resources for education dwindle, deans of education must provide leadership through: (1) long-range planning; (2) establishing priorities; (3) efficient decision making; and (4) improving the image of teacher education. Ways to improve collection of data on students and their needs and to establish program assessment criteria are discussed. (PP)

This report describes the Oklahoma City Metropolitan Library System's process of planning for a long-term literacy program for the metropolitan Oklahoma City/County area. The collection of data on community needs through interviews with local organizations and individuals and an extensive search of print and/or computerized information sources is…

Describes the background, goals, methods, and results of a needs assessment study at the New York Public Library. This structured, phased self-examination was designed to form a consensus about the institution's long term needs and priorities. (CLB)