This seminar guide was designed for use with a series of slides in training administrators to market an educational program or service to corporations. The seminar explains the following eight stages in planning entry into the corporate market: identifying appropriate publics; researching the market (analyzing supply and demand, collecting data,…

Key concepts for building a needs assessment information system are discussed (i.e., need, needs assessment, management, and information system). For the areas of basic or general education, recreation/leisure, and work, a chart illustrates kinds of needs (i.e., normative, felt, expressed, comparative, and anticipated). Three aspects of needs…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

A description is provided of a study undertaken by Glendale Community College (GCC-Arizona) to determine what marketing and information dissemination activities could be undertaken by the college information office to increase enrollments among target markets. Chapter 1 provides an introduction to GCC and its college information office, looking at…

Recent and projected advances in and commercial applications of lasers and laser technology were examined in order to assist vocational planners in responding to skill needs that will be created by lasers in the next few years. Until recently, most laser applications were in research and development settings; however, in the last several years…

This publication is designed to inform policy development and enable providers to develop good practice in working with microbusinesses. It encourages partnerships between learning providers and microbusinesses by providing a rationale to motivate the instigation of the partnership (Chapter 1); promoting awareness of the different types of…

Reports on a cross-country study of computers in education. Discusses software problems, program quality, pressures on schools to use computers in the classroom, the purpose of computer literacy, practical applications, and computers in higher education. Encourages schools to make more effective use of computers, despite various obstacles. (IW)

Two factors likely to have an impact upon vocational education are the career plans of high school seniors and recent immigration into the United States. Analysis of recent literature pertaining to these two issues reveals that the educational reform movement is affecting all secondary education, with 45 States having already increased their…

A study assessed the need for technology programs in Grant County, Indiana. After compiling background data (population projections for the region, the educational level of adults living in the region, and the number and size of firms located in the area), concerning Grant County and the counties surrounding it, the researchers formulated…

A study assessed the need for technology programs in the Bedford and Bloomington areas of Indiana. After compiling such background data as population projections for the cities, the educational level of adults living in the region, and the number and size of firms located in the area, the researchers formulated projected requirements for…

Australia's apprenticeship system was examined in 11 individual research projects that focused on various aspects of the system, including the following: milestones in its development; its changing structure; its broadening occupational base and client base; characteristics of apprentices; completion and attrition rates; outcomes from traditional…

To assess the need for technology programs in the Kokomo, Indiana area, such background data (population projections for the region, the educational level of adults living in the region, and the number and size of firms located in the area) concerning Kokomo and the counties surrounding it were compiled. The researchers formulated projected…

This document contains 15 papers devoted to the theme of management of business education. "Management of Business Education: A Perspective" (Betty J. Brown) discusses business education as education about business and education for business. The following papers explore the theme of managing the curriculum: "The Basic Business and Economic…

Project QUEST (Quality Employment through Skills Training) was begun in 1992 to provide unemployed and working poor residents of San Antonio, Texas, with employment training and job placement services. The program provides tuition subsidies and ancillary support services to low-income San Antonio residents enrolled in two-year associate's degree…