Out of concern for declining participation in its local alumni clubs, Dartmouth College (New Hampshire) surveyed 10,400 alumni nationally, 800 club officers, and alumni officers of 10 other colleges and universities. Resulting profiles of recent and older graduates revealed substantial population changes, suggesting the need for adaptation of…

A recent Council for Advancement and Support of Education survey of 115 campus editors concerning the autonomy of their publications found editors have more editorial freedom, in comparison with a 1981 survey, but feel some pressure from direct supervisors and fund raisers to write or avoid certain stories. They generally feel their publication is…

Between 1981 and 1985, advancement officers' salaries stayed slightly ahead of inflation but didn't increase as much as other white-collar workers' salaries. A 1985 CASE survey of institutional advancement professionals' salaries investigated factors that influence salary, and gender was found to be a significant influence. (MLW)

A survey of 300 institutions of higher education found 9 factors associated with alumni giving participation rates. These included library volumes per student; average Scholastic Aptitude Test scores of entering first-year college students; percentage of faculty with doctorates; educational and general budget expenditures per student; endowment…

A followup to a 1982 survey of advancement professionals revealed that more and more advancement professionals are moving up to academe's top jobs, circumventing the traditional academic route. Respondents (n=45) said the ability to lead and to share leadership with academic staff was more important than the ability to raise money. (MSE)

Ten years after a first survey of journalists covering higher education, a follow-up survey found substantial changes in personnel and more coverage of higher education in larger newspapers. Journalists prefer that campus public relations officials distribute less self-promoting mail and fewer nonnews stories, provide expertise and access, and be…

The results of a 1985 survey of institutional advancement professionals is discussed with an emphasis on women, minority, independent school, and two-year professionals. Women have less experience, prestige, and pay, minority professionals have more experience and better pay; and two-year professionals are better educated. (MLW)

A journalist's master's thesis reports a survey of 300 campus periodical editors, 300 alumni professionals, and 300 journalism educators concerning types of periodicals, common characteristics, primary funding sources, content, coverage of controversy, publication viewpoint, relative publication quality, methods of quality improvement, and goals…

A 1985 CASE survey that covers job responsibilities, reporting relationships, salaries, and characteristics of schools, colleges, and universities that employ institutional advancement professionals is described. The results were compared with the results of a 1982 survey. (MLW)

A national survey found that job changes among 3,322 college advancement professionals are more frequent than in other college administrative areas, but the rate is declining. Data are reported, with analysis, on turnover by functional area (development, alumni relations, public relations, combination), institution type, size of unit, and by…

Results of a national survey of colleges and universities concerning alumni involvement in off-campus community service programs indicate a broad variety of activities. Steps to take in establishing and managing an alumni association community service project are outlined. (MSE)

A study investigated the type, activities, and regional context of alumni associations at 124 2-year colleges. Results indicate the most successful programs had more staff and fiscal resources, were well established, had fewer alumni in the area, were not members of the National Council for Resource Development, and emphasized personal…

A survey of 648 United States and Canadian colleges and universities concerning their alumni education programs revealed that, although programs vary greatly, the most prevalent types are campus nonresident, foreign travel-study, and on-campus resident programs. In many cases, alumni office and continuing education divisions cosponsor programs.…

The 1995 CASE (Council for Advancement and Support of Education) Survey of Institutional Advancement, responded to by 969 advancement professionals at institutions of higher education, examined demographics (sex ratio, minority members); professional backgrounds; job satisfaction; salaries (now averaging $53,000); salary disparities; and the…

A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…