This dissertation takes a discursive approach to Hawai'i stand-up comedy, which is a highly dramaturgical genre, and it examines the cultural specificity of Hawaii comedy in an explicitly interactional context. This culturally-specific performative genre is a discursive site where comedians and their audiences jointly construct multivocal humor…

Drawing inferences from both quantitative and qualitative data, this study examines the extent to which American companies tailor their Web advertising for global audiences with a particular focus on French-speaking consumers in North America, Europe, Africa, the Caribbean and French Polynesia. Explored from a sociolinguistic and social semiotic…