Response to article in previous issue by Max Bruck (April 1968). Argues that behavioral approach has been empirically demonstrated to be effective in altering problem behavior, and offers advantages over more traditional approaches. Proposes that behavioral psychology can deal with all important aspects of complex human behavior. (Author)

Combining psycholinguistic technologies and systems analysis created advances in motivational profiling and numerous new behavioral engineering applications. These advances leapfrog many mainstream statistical research methods, producing superior research results via cause-effect language mechanisms. Entire industries explore motives ranging from…

Selecting a statistical framework for a behavioral study has profoundly different results than does a linguistically framed research strategy. The linguistic strategy overcomes many limitations inherent in statistical strategies and offers more meaningful results. Inferential statistical studies often discuss how the findings "explain" the results…

Bernoulli's framework of expected utility serves as a model for various psychological processes, including motivation, moral sense, attitudes, and decision making. To account for evidence at variance with expected utility, the authors generalize the framework of fast and frugal heuristics from inferences to preferences. The priority heuristic…

The author conceives of the human emotional system as being composed of three functions of motivational stimuli: (a) the attitudinal or emotional, (b) the reinforcing, and (c) the discriminative controlling function which the stimuli acquire. He defines and describes each of these functions and their effect on integrated learning principles. He…

Two experiments were designed to test Kukla's cognitive theory of task performance, based on intended effort. Experiment I was designed to determine if success feedback leads to an overall increase in performance level and differential asymptotic performance for those high and low in achievement motivation. Experiment 2 was aimed at determining if…

It is suggested that the theory of behavior based on conditioning processes can be reconciled with new data, but only by revising certain tacit behaviorist assumptions about the parameters of the conditioning process. (Author/AM)

The purpose of the present study, is to determine to what extent Change Seeker Index scores correlate with the reported incidence of specific behaviors judged by the authors to rank high in stimulation-seeking characteristics. (Author)

Authors conclude that reinforcers provided by the behavioral approach provide immediate, short-range motivation for the child to acquire needed skills and information, while fostering the intrinsic desire to learn. (Author)

The purpose of this paper is to provide a logical analysis of the concept, Self Concept, and an appropriate translation of the construct into methodology. (Author/RK)