Stresses teaching the importance of including "reader benefits" in business correspondence. (Defines "reader benefits" as rewards which the reader will receive for doing what the writer asks.) Reviews research which explains why threats won't work, how reader benefits influence attitudes and behavior, and why nonmonetary benefits are sometimes the…

Methods of studying the gap between predisposition and actual behavior of consumers of spectator sports is discussed. A model is drawn from the areas of behavioral sciences, consumer behavior, and leisure research. The model is constructed around the premise that choice is primarily a function of personal, product, and environmental factors. (JN)

This report presents some results from various empirical research projects within nursing education carried out during the late 1960's and the early 1970's at Malmo School of Education, University of Lund (Sweden). It is noted that a wide range of methods has been used in dealing with the following issues: curriculum analysis; construction of…

Data from 464 adults were analyzed to provide a more heuristic paradigm for mass communication uses and gratifications research in a study of the interactive nature of television viewing motivations, viewing behavior, and attitude gratifications. Factor analysis located five principal television viewing motivations: passing time, information,…

There may be many social psychological variables that influence or are influenced by children's behavior in organized sports. The major variable discussed in this paper is the child's motivation to participate. One cognitive theory--the attribution theory-- offers insights into the child's view of his motivation, and the effects upon this…

In contrast to previous reviews that have dealt extensively with either situational determinants of intervention in emergencies or norms governing prosocial actions, the present paper focuses primarily on the role of empathy and sympathy in mediating helpful acts. To provide a meaningful context in which to integrate research in this area, two…

Sex and need for affiliation (n Aff) were investigated as potential moderators of the association between need for achievement (n Ach) and academic performance. It was hypothesized that high nAch, low n Aff students earn higher grades than high n Ach, high n Aff students. The results for both males and females supported the hypothesis. (Author)

Analyzes negotiation behavior in a mixed-motive, incomplete-information problem and includes among the results that increasing the difficulty of the bargaining problem increased trial time and decreased the frequency of agreement. Tables, graphs, and bibliography. (RW)

This study explored relationships among multidimensional characteristics of classroom social climates and pupil academic motivations in those settings. Implications of these relationships are discussed in terms of reducing dissonance between classroom influences and negative affects of pupils, and for achieving greater congruence between positive…

Consistency theory holds that persons are motivated to behave in ways that maintain a "steady state" cognitively and otherwise; need-fulfillment theory argues that people will act in ways that reinforce their sense of worth and enhance their self-esteem. While consistency theory predicts that low self-esteem persons will exhibit more eye…

An age-related decline in performance is typically observed in research on tasks that rely on cognitive processing. However, such declines must not be accepted as indisputable evidence that the learning efficiency of older adults is necessarily impaired. Cognitive factors such as a production deficiency in long-term memory and/or a retrieval…

An experiment designed to study the relationship between moral behavior and level of moral development is described. Subjects in the experiment were faced with the choice of either remaining uninvolved observers or intervening to help another student. Their choice was affected by the presence of an authority figure which discouraged any…