Through genetic tracing, the origins of a person and who their ancestors are can be traced scientifically even though over time their genes have evolved following ecological changes. Likewise, a person's ideas can be traced where the origin comes from through memetic tracing. This article discusses case studies in several works which are assumed to be works of design product plagiarism at one of the famous universities in Indonesia. The plagiarism process is investigated through tracking changes in their memes. The research method was carried out by investigation. Data collection and analysis through field studies and in-depth interviews with participants who are actors and users of plagiarism products. The research was conducted in 2017. The results showed that plagiarism resulted in degradation of physical and visual qualities, visual disguises for the purpose of copycat self-actualization, and a sense of innocence from them.