Examination of the relationship between viewing motivation and viewing patterns among young adult television viewers identifies nine motivational categories: relaxation, companionship, habit, time passing, entertainment, social interaction, information, arousal, and escape. Two basic types of television use are described as time consumption and…

Written with the student audience in mind, this book is about the motivational determinants of behavior in work organizations. For practicing managers, helpful information may be found in the chapters dealing with day-to-day motivational problems. Three chapters deal specifically with motivational theory, and five chapters emphasize research and…