Enrollment management is defined as coordinated effort to influence the size and characteristics of an institution's student body through recruitment, admissions, pricing, financial aid, advising, and other policy choices. Enrollment managers must understand the forces that influence individual decisions about college choice and persistence. One…

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

Proceedings of the 1979 conference of the North Carolina Association for Institutional Research and the 1980 Research Search Exchange Drive-In Conference Program, which address the skills needed by institutional researchers to deal with the issues in higher education in the 1980s, are presented. Highlights of the North Carolina association…

Papers from the 1979 annual meeting of the North East Association for Institutional Research are presented. The theme of the conference was institutional research and creative change. Part One, Budget/Cost Analysis, contains papers on academic income-cost models for institutional planning, a budget incentive factor within declining enrollments,…

Research and instructional role strains are identified, based on the use of large-scale mail surveys for college self-study that are used to teach introductory research methodology. The two organizational hierarchies, the research model and the instructional model, are examined. Experiences at Northwestern University, Northeastern Illinois…

This report summarizes the three-part Performance Improvement Plan (PIP) conducted by the Instructional Division of Chemeketa Community College from August, 1977 to June, 1979. Results of the first stage, a needs assessment completed in 1978, are summarized in terms of limitations and additional information needed, alternative strategies, and…

Drawing from a survey of 2,115 executive and mid-level administrators, research/assessment coordinators, and full-time faculty at 136 community colleges nationwide, this report presents findings regarding community colleges' definitions of student success, identifies the characteristics of high-performing institutions and assesses the extent to…

This study examined the characteristics of students who default on their student loans and compared default among Whites, Asians, African Americans, Hispanics, and Native Americans. Four logistic regression models were developed using information from the National Post-Secondary Student Aid Study which contains an array of pre-college, college,…

Papers from the 1978 conference of the North East Association for Institutional Research are presented. The theme of the conference was new responses to new demands. The conference report is divided into the following sections: five papers on planning, nine papers on marketing, five papers on communication, five papers on curricular and faculty…

Forty-four papers are collected in this volume and categorized: invited papers on research and planning for higher education; organizational analysis; finance and resource allocation; program and outcomes analysis; modeling; evaluation; and studies of faculty and students. Abstracts of additional papers are included. (MSE)

This book reflects some of the debate following publication of the 1991 Further and Higher Education Bill, and it also draws on preliminary findings of a national research project funded by a partnership of government, business, and higher education that was designed to develop and test quality assessment methods. Chapters are organized in three…

As community, technical, and junior colleges approach the 21st century, faculty shortages, an increasingly diverse student body, dwindling financial resources, and accountability mandates will require careful, action-oriented college planning. This two-part book presents 10 articles on the dynamics of planning and specific planning models, and…

These proceedings include 83 papers and 24 abstracts of papers contributed at the AIR's Annual Forum. Practitioners at two- and four-year colleges and universities, public and private (teachers, department chairmen, and administrators) as well as theoreticians are addressed. Papers fall into 13 categories: (1) presidential address and theme…

The 1988 annual conference of the North East Association for Institutional Research focused on strategic choice. Selected papers included: "Fact Books: Paper-Based or Electronic?" (T. Gusler); "Electronic Factbooks" (J. Jacobsen); "A Comparative Analysis of Community College Administrators' and Adult Evening Credit Course…