Describes an eight-part long-range planning model: (1) creating a vision; (2) conducting a management audit; (3) establishing basic values; (4) writing a mission statement; (5) identifying assumptions; (6) adapting overarching goals; (7) setting specific measurable objectives; and (8) developing feedback and adaptive processes. (SK)

Argues that application of a marketing perspective to higher education does not require "doing everything the customer wants," but rather bringing the expectations of the service provider and the customer closely into line. Distinguishes between providing professional services and the manner in which they are marketed. Urges educators to develop…

Describes the use of one model to guide the long-range planning process of the Department of Residential Life, within the Division of Student Affairs and Services, at the University of Connecticut. Suggestions derived from the use of the model over a three-year planning cycle are presented for other housing officers to consider. (NB)

The benefits of prototyping as a basis for system design include better specifications, earlier discovery of omissions and extensions, and the likelihood of salvaging much of the effort expended on the prototype. Risks and methods of prototyping during rapid systems development are also noted. (Author/MLW)

In order to provide flexibility in mid-range financial planning in higher education institutions, a predictive modular decision-making model is prepared. Simple computational procedure and a small external information requirement will enable small institutions to utilize the model. (Author/MLW)

Describes the process which was used at Emporia State University in the development of a five-year plan. Included are a discussion of the factors and conditions which instigated the planning, the process used, faculty involvement, and the components which were included in each department's plan. (Author/SJL)

Presents a community visioning model that represents an attempt to provide a proactive, future-oriented planning model. The process includes developing shared purposes, detailing a broad-based vision, organizing it into themes, and developing a broader vision for each theme. (JOW)

It is the intent of this paper to demonstrate the role of a short-term (approximiately 4-14 hours), populace-based education/training approach in the preparation of rural communities and/or regions anticipating energy development-related impact. The approach is presented in comparison with other models and is defined and outlined through the…

Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

A contexual model is introduced to simplify planning, to provide an understanding of institutions as interpretive systems, to guide the implementation of better strategic planning, and to provide a research paradigm that may integrate research findings for a better understanding of how the strategic variables are related to one another.…

More than 25 states have undertaken a futures project, a special program established to address long-term goals, emerging policy issues, and strategies for implementing these goals and issues for state government. Presented are models and methods for conducting state future projects, based on a survey of recent experiences. (Author/RM)

Describes the long-term economic and demographic forecast from recent long-term computer global models, discusses their relevance and limitations with regard to educational policy, and suggests a computable quantitative framework designed to overcome criticisms of current models. (Author/CMV)

Different models of academic governance and their implications for management and leadership are examined. It is argued that the United Kingdom's universities and polytechnics have relied on increased managerialism rather than the essentially collegial cybernetic model in recent years and may have sacrificed long-term goals for short-term success.…

Both comprehensive and long-range educational planning are discussed in this paper. Comprehensive planning begins with the identification of the district's mission. This mission generates a set of continuing objectives that aim toward the completion of specific end-dated objectives. The comprehensive plan must take into account the educational…

Presents a comprehensive strategic planning model, implemented at a large Southwestern housing and dining services operation. Steps in the model include developing the purpose of conducting strategic planning, determining the organizational structure for implementing the planning process, establishing a conceptual framework as a rationale for goal…