Logic modeling, the process that explicates how programs are constructed and theorized to bring about change, is considered to be standard evaluation practice. However, logic modeling is often experienced as a transactional, jargon-laden, discrete task undertaken to produce a document to comply with the expectations of an external entity, the consequences of which have minimal or even negative influence on the quality of program evaluation. This article presents the Logic Modeling Theory of Action Framework (LMTAF) which elucidates needs, resources, and central activities of logic modeling, and describes its potential evaluation-related benefits. The LMTAF situates evaluators as the primary intended users of logic modeling, and logic modeling as a fundamental element of each stage of a program evaluation life cycle. We aim to reassert the value of logic modeling for evaluation and provide evaluation practitioners a useful touchstone for reflective practice and future action.