Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators with new ways of thinking about customers and challenge core marketing concepts by leveraging an elevated marketing perspective. We provide a roadmap to…

Objective: To use the Theory of Diffusion of Innovations as a framework to explore the qualitative data gleaned from a process evaluation of the Smile4life intervention across Scottish National Health Service (NHS) Boards and to inform future oral health promotion and homelessness. Design: A qualitative exploration. Setting: In 2012, the…

Addressing numerous calls for future research on understanding the theoretical mechanisms that explain the relationship between organizational citizenship behaviors (OCBs) and job performance, this study focused on how an employee's relationships with coworkers mediate the relationship between his or her OCBs and his or her job performance. It…

In this study we examined the role of trust as a mediator in social exchange between teachers and their school, particularly between perceived procedural justice and perceived organizational support, on the one hand, and teachers' affective organizational commitment and organizational citizenship behaviour, on the other hand. A model was developed…

Web 2.0-based workplace learning is defined in this article as informal learning that takes place in the workplace through connections and collaborations mediated by Web 2.0 technology. Web 2.0-based workplace learning has the potential to enhance organisational learning and development. However, little systematic research has been published that…

Although directly related to students' everyday lives, the abstract and even intimidating nature of relational theories often bars students from recognizing the immediate relevance to their relationships. The theories of symbolic interactionism, social exchange, relational dialectics, social penetration, and uncertainty reduction offer students…

Due to the decrease in public funding, community colleges are in a position where they need to generate private gifts. Alumni represent the largest untapped pool of prospective donors, and the success of alumni giving at 4-year institutions illustrates the potential that exists for community colleges. To develop effective fundraising strategies,…

Government agencies and professional organizations have attempted to improve education research by creating common standards for judging research quality. However, the absence of agreement regarding research quality has limited the effectiveness of this approach. This article argues that, rather than focusing on standards, policy makers should…

The reciprocal exchange of employees' work for pay that is central to employment relationships is viewed here through the lens of the psychological contract. A psychological contract involves promised inducements, promised contributions, delivered inducements, and delivered contributions: How an employee cognitively integrates these 4 elements is…

For more than 2000 years, Confucian teaching has had tremendous influence on the history, politics, economy, and culture of East Asian countries and regions. Despite the rapid growth in gross domestic product (GDP), people's standard of living, and economic advancements, Confucian Asia continues to adhere to the Confucian cultural values that they…

This paper investigates certain dimensions of the term "political economy" with specific reference to its application in analyzing educational organizations. The first section reviews classical and modern formulations of political economy to show how modern political economists operate within a received paradigm embodying five basic…

Adopted at more than 1,000 colleges and universities worldwide, the market-leading text owes its success to the unique way in which it combines an academically robust account of the major theories and models of leadership with an accessible style and practical exercises that help students apply what they learn. Each chapter of Peter Northouse's…

Discusses how communal norms, which emerge gradually across childhood, are a product of social exchanges characteristic of relationships with family members and friends. Distinguishes between communal and exchange relationships. Reviews theoretical and empirical work on adults' use of communal norms and speculates on their developmental…

Principals have considerable influence on shaping the role of school counselors with whom they work (Amatea & Clark, 2005; Dollarhide, Smith, & Lemberger, 2007; Ponec & Brock, 2000). Researchers used leader-member exchange theory (Graen & Uhl-Bien, 1995) to examine the relevance of principal-school counselor relationships to school counselors'…

Using a social exchange framework, a literature review examined individual and organizational antecedents, moderators, and outcomes of mentoring. Social exchange theory demonstrates how participants assess the costs and benefits of mentoring before, during, and after their participation. (SK)