Proposes an alternative to the patriarchal bias in most traditional rhetorical theories--invitational rhetoric, grounded in the feminist principles of equality, immanent value, and self-determination. Argues that its purpose is to offer an invitation to understanding and that its communicative modes are the offering of perspectives and the…

Maintains that rhetoric is about the place of human action in the temporal continuum. Identifies critical elements of temporal organization for rhetorical scholars and investigates their potential as argument structures. Introduces a time-vocabulary model as a powerful and pragmatic tool for locating intratextual patterns of temporality. (SR)

Combines the ideas of Erasmus, the Renaissance humanist, and Bakhtin, the twentieth-century Russian philosopher, into a unified theory of business correspondence. Presents both a set of guidelines and a model for the practice of dialogical correspondence. (SR)

Proposes a model of organizational change by describing organizational change as a discursive process, sparked by a rhetorical conflict in an organization's narratives and images. Examines the educational assumptions and theories that structured a training course used by a company that was restructuring and reorganizing. (SG)

Tests Walter R. Fisher's claim that all forms of discourse can be viewed as types of narrative by applying the narrative paradigm to three works that cannot traditionally be considered stories. Finds that the narrative approach is of little use when applied to discourse that does not tell a story. (SR)

A model intended to overcome the cultural relativism of determining what is an ethical act draws an analogy to environmental studies. Beginning with the concepts of "telos" (final purpose) and "archai" (priority), the notion of an ecosystem of ethics avoids limitation to a particular historical definition of good. Since the…

Proposes that empirical disposition toward the dialog of informal discourse (the Vernacular Rhetoric model) provides a deeper understanding of public opinion than either the Rational Deliberation or the Opinion Poll models. Discusses an outsider's experience witnessing vernacular discourse, the rhetorical locus of public opinion in vernacular…

A conceptual model of the rhetorical community that addresses the sociodramatic processes through which social order evolves, is maintained, can change, and is threatened is presented in this paper. Following an introduction, the paper identifies the various uses of rhetorical vision and rhetorical community that are found in fantasy theme…

Examines the linear or bureaucratic career models (dominant in career research, metaphors, paradigms, and ideologies) which maintain career myths of flexibility and individualized routes to success in organizations incapable of offering such versatility. Describes nonlinear career models which offer suggestive metaphors for re-visioning careers…

Instead of adopting or developing a theoretical or methodological approach to social movement study, researchers might benefit from gathering an understanding of a particular movement's history by narrowing the focus of the study for rhetorical analysis. Convention papers and journal articles should identify a specific stage, sub-group, person, or…

Examines the public discourse of McDonald's and the Environmental Defense Fund's alliance. Shows that both partners drew from the emerging discourse of market environmentalism and from the older paradigm of command and control. Argues that this rhetorical ambivalence is emblematic of the contemporaneous sociopolitical conflict over how the…

Emphasizing the need for sound logic in the decision making and policy making process, this paper equates the concept of rationality with the universal audience as a means of analyzing argument, evaluating rhetoric, and persuading audiences. The paper argues that the policy systems paradigm most approximates this objective within the context of…

Examines four interrelated organizational models of charisma and the debate that has accompanied them. Uses the models to analyze the rhetoric of leadership of George Bush, Bill Clinton, and Ross Perot in the 1992 presidential campaign. (SR)

K. Burke's (1945) pentad identifies five contributing factors in any communication event: agent, purpose, act, scene, and agency. Using the pentad as an organizational schema, this paper summarizes problems in methods used by behavioral researchers to study the deceptive communication event. The paper argues that fragmenting the communication act…

The concept of rhetorical community is employed in this paper as a starting point for the study of community. Since the clarity of the concept "rhetorical community" is insufficient for purposes of building theories, the paper offers a more precise conceptual definition: a rhetorical community is a group of people who identify themselves with a…