Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

Many universities are implementing comprehensive long-range planning to help them make decisions today that are consistent with the institution's ambitions for tomorrow. What planning is, why planning should be done, and what a good plan includes are explored. A model for long-range planning is proposed. (MLW)

Understanding the link between futures research and strategic planning is crucial to effective long-range planning and administration. Current trends and the latest developments in the methodology of futures research are discussed. (MLW)

The framework necessary for achieving a strategic planning posture in higher education is outlined. The most important benefit of strategic planning for higher education decision makers is that it forces them to undertake a more market-oriented and systematic approach to long- range planning. (Author/MLW)

Presents the Public Library Association's planning model for strategic planning in public libraries. The development of the model is explained, the basic steps of the planning process are described, and improvements to the model are suggested. (CLB)

This article reviews development and use of a statewide (Texas) space model for long-term planning, regulating new construction, and formula appropriations for general academic and, more recently, health-related institutions. Considers the work and recommendation of a 1998 study committee on space needs of health facilities, the Commissioner's…

An important part of strategic or long-range planning is assessing the environment external to the institution. Many statistics are already compiled by external agencies. Some sources of information are identified, an assessment classification procedures is presented, and a sample of excerpts of the results of an assessment is provided. (MLW)

The need for social work professionals to remain current is addressed. The study, using a panel of 121 social workers and others, achieved a level of consensus relative to theories, methodologies, and content areas and then projected a functional model useful for intermediate and long-range program planning. (Author/MLW)

The history of a higher education demand assessment program in Manitoba is outlined, beginning with a sharp dip in enrollment in 1970. A three-year project was begun with three snapshot surveys of grade 12 decision-making in February, May, and June. The second year involved two snapshots, and the third used only one. During this time, attitudes…

This excerpt from "Managing the Facilities Portfolio: A Practical Approach to Institutional Renewal and Deferred Maintenance" offers higher education business officers a conceptual framework comprising four steps: (1) establish baseline; (2) estimate needs; (3) compare model alternatives; and (4) report to management. (DB)

Sets forth eight rules for using assessment to allow community colleges to create a distinctive image: create a "brand identity," differentiate the institution from competitors, big picture goals, total institution performance, priority assigned to stakeholders, measuring intangible benefits, continuous customer touch, and urgency for action.…

This first of two monographs dealing with comprehensive institutional planning is directed at executive officers and institutional planners of two-year colleges interested in initiating or improving their approach to planning. Chapter 1 discusses planning as an essential administration function for the 1980s; such planning must be sensitive to…

A plan used by Georgia State University for conducting a demographic student study for innovative planning in a metropolitan setting that focuses on short- and long-range educational planning is described, and the benefits of using this model are discussed. (BH)

This book guides library administrators through stages of long-range needs assessment, particularly taking what they know about their user community, library services, performance standards, and anticipated resources, and using that knowledge to determine space and building needs. Tips, explanations, and hands-on planning tools come through…

A model for long range planning is discussed including: identification of institutional strengths, establishing mission and goals, resources needed, resources available, resource allocations, periodic evaluation, and revising plan based on evaluation. Presidential leadership and faculty involvement are necessary for completing the task. (MLW)