A study was conducted as part of a program to develop and test an individual level communications model. The model proposes that audience members bring to communications situations a set of learned cognitive processing strategies that produce cognitive structural representations of information in memory to facilitate the meeting of the various…

Results indicate that each of the nine media studied (newspapers, magazines, commercial and public television, books, radio, friends, recorded music, film) has a clear, socially defined image, suggesting a two-stage model of media channel utilization--normative expectations followed by individual decisions. (PD)

Describes Binghamton, New York's Educational Research and Services Council's model for university-public school cooperation based on volunteerism, responsiveness, bilateral decision making, a nucleus of commitment, and a sense of organizational evolution. Characteristics are operationalized through activities in the areas of curriculum…

Compares the abilities of six gratification models to predict satisfaction with television news. Provides support for a combined expectancy-value/gratifications-obtained approach to explaining and predicting media satisfaction. (PD)

Describes a workshop for college women designed to facilitate awareness of alternative ways of viewing personal relationships so that personal and professional needs can be met. The group format explores the range of available relationships, considers vocational choices and sociocultural influences and includes a review and evaluation. (JAC)

Job satisfaction for college graduates is examined in this report that focuses on subjective determinants. It is contended that many objective characteristics, such as education and earnings, have little impact on job satisfaction. Data are taken from the National Opinion Research Center longitudinal survey of college graduates from the class of…