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Willmer, Wesley K. – New Directions for Institutional Advancement, 1981
A set of standards to help small college advancement managers measure and justify the advancement processes they pursue are provided. The framework includes five sections: institutional commitment, authority and organizational structure, personnel resources, advancement activities and functions, and evaluation. (MLW)
Descriptors: Budgets, College Administration, Fund Raising, Higher Education
Powell, James L. – College Board Review, 1987
Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)
Descriptors: Change Strategies, College Planning, Endowment Funds, Fund Raising
