A study was conducted as part of a program to develop and test an individual level communications model. The model proposes that audience members bring to communications situations a set of learned cognitive processing strategies that produce cognitive structural representations of information in memory to facilitate the meeting of the various…

Results indicate that each of the nine media studied (newspapers, magazines, commercial and public television, books, radio, friends, recorded music, film) has a clear, socially defined image, suggesting a two-stage model of media channel utilization--normative expectations followed by individual decisions. (PD)

Compares the abilities of six gratification models to predict satisfaction with television news. Provides support for a combined expectancy-value/gratifications-obtained approach to explaining and predicting media satisfaction. (PD)

Describes a workshop for college women designed to facilitate awareness of alternative ways of viewing personal relationships so that personal and professional needs can be met. The group format explores the range of available relationships, considers vocational choices and sociocultural influences and includes a review and evaluation. (JAC)