Descriptor
| Fund Raising | 2 |
| Higher Education | 2 |
| Institutional Research | 2 |
| Models | 2 |
| College Administration | 1 |
| Cost Effectiveness | 1 |
| Donors | 1 |
| Goal Orientation | 1 |
| Objectives | 1 |
| Planning | 1 |
| Program Administration | 1 |
| More ▼ | |
Source
| Currents | 2 |
Publication Type
| Journal Articles | 2 |
| Reports - Descriptive | 2 |
| Guides - Non-Classroom | 1 |
Education Level
Audience
| Administrators | 2 |
| Practitioners | 2 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Wylie, Peter B. – Currents, 1999
Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…
Descriptors: College Administration, Cost Effectiveness, Fund Raising, Higher Education
Kelly, Kathleen S. – Currents, 1998
A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…
Descriptors: Donors, Fund Raising, Goal Orientation, Higher Education
