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Chamberlain, Philip C. – Currents, 1987
The Academic Institution-Building Model (AIBM), a tool to help colleges and universities examine their advancement strategies is described. The AIBM helps identify, organize, and interpret the institutional characteristics that in turn determine constituent support. (MLW)
Descriptors: Higher Education, Institutional Advancement, Institutional Evaluation, Models
Kelly, Kathleen S. – Currents, 1998
A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…
Descriptors: Donors, Fund Raising, Goal Orientation, Higher Education
