Descriptor
Source
| Community College Journal | 1 |
Author
| Alfred, Richard L. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedAlfred, Richard L. – Community College Journal, 2000
Sets forth eight rules for using assessment to allow community colleges to create a distinctive image: create a "brand identity," differentiate the institution from competitors, big picture goals, total institution performance, priority assigned to stakeholders, measuring intangible benefits, continuous customer touch, and urgency for action.…
Descriptors: Community Colleges, Competition, Educational Assessment, Educational Needs
