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Kreutner, Leonard; Godfrey, Eric S. – College Board Review, 1980
A case study of the enrollment management program introduced at California State University at Long Beach is discussed. A systematic approach from concept to process to outcome was developed, with every major function and activity associated with enrollment management identified and positioned in one of four functional groupings. (Author/MLW)
Descriptors: College Administration, Enrollment Influences, Higher Education, Institutional Research
Hossler, Don – College Board Review, 1985
The concept of enrollment management is gaining acceptance as a means of ensuring institutional vitality. Those responsible for enrollment management must have direct responsibility for: student marketing and recruitment, pricing and financial aid, academic and career advising, academic assistance programs, institutional research, orientation,…
Descriptors: Academic Advising, College Administration, College Attendance, Enrollment
