A model for strategic planning using a new definition of management by objectives (MBO) is outlined and illustrated in the context of college or university administration, including department-level planning. Routine objectives, personal objectives, team objectives, budget performance, problem-solving objectives, innovation objectives, and…

Demands from state level agencies for greater accountability, less academic program duplication, and greater cost containment have pushed U.S. colleges toward greater seriousness, and more competence, in planning. A prominent factor in greater effectiveness in planning models is integrally relating planning, management, and evaluation. (MLW)