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Kairos: A Journal of…1
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I'm a Map, I'm a Green Tree
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Anderson, Daniel – Kairos: A Journal of Rhetoric, Technology, and Pedagogy, 2010
I'm talking about the ways we represent ourselves and our world. I've put some thoughts on the topic together here--a gathering that enacts new media creating and takes up conceptual layers like metaphors, models, and composing. The primary sources are videos from the Get a Mac campaign, aka I'm a Mac; I'm a PC ads. Posthuman concepts blending…
Descriptors: Figurative Language, Computers, Advertising, Mass Media Effects