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Francisco J. García-Rodríguez; Desiderio Gutiérrez-Taño – Journal of Marketing for Higher Education, 2024
Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders' loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students,…
Descriptors: Higher Education, Marketing, Institutional Characteristics, Reputation
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Prieto, Luis P.; Rodríguez-Triana, María Jesús; Martínez-Maldonado, Roberto; Dimitriadis, Yannis; Gaševic, Dragan – Australasian Journal of Educational Technology, 2019
Despite the recent surge of interest in learning analytics (LA), their adoption in everyday classroom practice is still slow. Knowledge gaps and lack of inter-stakeholder communication (particularly with educational practitioners) have been posited as critical factors for previous LA adoption failures. Yet, what issues should researchers,…
Descriptors: Learning Analytics, Adoption (Ideas), Stakeholders, Technology Uses in Education
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Marinelli, Elisabetta; Elena-Perez, Susana – Industry and Higher Education, 2017
This article provides new insights into the role of public universities in regional development by looking at their involvement in Research and Innovation Strategies for Smart Specialization (RIS3), a key element of the current European Cohesion Policy. In the latter, stakeholders from the triple or Quadruple Helix (public, private, research and…
Descriptors: Foreign Countries, Universities, Entrepreneurship, Barriers
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Bótas, Paulo Charles Pimentel; Huisman, Jeroen – European Journal of Higher Education, 2012
This article explores how power relations are constructed in the governance of higher education institutions. It examines and deconstructs, from a Foucauldian perspective, power relations and mechanisms in the relationship between the state and higher education institutions, and between academic and management staff. This research article…
Descriptors: Higher Education, Governance, Power Structure, Benchmarking
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Traverso, Joaquin; Roman, Marisa; Gonzalez, Rosario – Higher Education Review, 2012
Obtaining competitive advantage has become a recurrent necessity, in successful organisational management. Nowadays, intangibles represent an excellent opportunity to attain these advantages. Given its social impact, the organisational image is one of the most important intangibles to work with. In this research, a model based on the determination…
Descriptors: Stakeholders, Change Strategies, Strategic Planning, Institutional Advancement
International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers