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Download full textKasmaee, Roya Babaee; Nadi, Mohammad Ali; Shahtalebi, Badri – International Education Studies, 2016
Purpose: The purpose of this paper is to study and identify the effective components of higher education marketing and providing a marketing model for Iranian higher education private sector institutions. Design/methodology/approach: This study is a qualitative research. For identifying the effective components of higher education marketing and…
Descriptors: Higher Education, Investigations, Private Education, Institutional Advancement
