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Download full textArifin, Daniel N.; Drysdale, Lawrie – Australian Association for Research in Education, 2015
Market orientation has been investigated in for-profit and not-for-profit organizations in countries around the world and is defined as an orientation towards the market, putting focus on the customers. Past studies have shown a positive link between market orientation and organizational performance; and also that adopting market orientation…
Descriptors: Marketing, Competition, Barriers, Models
