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Direct linkSoll, Jack B.; Larrick, Richard P. – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2009
A basic issue in social influence is how best to change one's judgment in response to learning the opinions of others. This article examines the strategies that people use to revise their quantitative estimates on the basis of the estimates of another person. The authors note that people tend to use 2 basic strategies when revising estimates:…
Descriptors: Opinions, Social Influences, Evaluative Thinking, Change
