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Direct linkPavicic, Jurica; Alfirevic, Niksa; Mihanovic, Zoran – Higher Education: The International Journal of Higher Education and Educational Planning, 2009
In this paper, market orientation in Croatian higher education (HE) is discussed within the context of stakeholder-oriented management. Drawing on existing studies, the "classical" empirical model, describing the market orientation of generic nonprofit organisations, has been adapted to the contingencies of the Croatian HE sector.…
Descriptors: Higher Education, Marketing, Foreign Countries, Stakeholders
