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PDF pending restorationBoughan, Karl – 1990
In early 1990, Prince George's Community College (PGCC), in response to declining enrollments, developed an affordable and locally effective geo-demographic cluster system for meeting the college's research and marketing needs. The system, dubbed "PG-TRAK," is based on a model developed 15 years ago as a corporate marketing tool, and involves…
Descriptors: Census Figures, Cluster Analysis, Community Characteristics, Community Colleges
Download full textBoughan, Karl – 1990
In an effort to better market the college's credit programs and services, Prince George's Community College (PGCC), Mayland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into 24 natural socioeconomic, cultural…
Descriptors: Cluster Analysis, Community Characteristics, Community Colleges, Credit Courses
Boughan, Karl – 1991
In an effort to better market the college's programs and services, Prince George's Community College (PGCC), Maryland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into natural socioeconomic, cultural, and…
Descriptors: Cluster Analysis, Community Colleges, Continuing Education, Course Selection (Students)
